Scaling Example

Example: Scaling to Global Markets

ND036 C4 L01 A08 Scaling Your Product Example

Scaling Your Product Example Summary

New Terms

Landing page: The first-page user sees during the sign up process or it can be the main page, user access the product from.

## Scaling to Different Markets and Languages

Quick Wins
When looking for the next market you will need to balance speed to market and research. Quick wins are important to gain the trust of your leadership
Easiest Market
We started with the easiest market to launch in: Canada. We launched in English first
Expand to New Languages
It is a good idea to work on the translations ahead of time if you are planning global expansion. We supported all the languages supported by our company.
Prioritization
Do ruthless prioritization for your resources and time. Translation takes time, adjusting your product to a new country takes time. Plan ahead and make sure you are chasing the right priorities.
We prioritized our biggest markets first, to maximize the exposure.
Understanding your User and Market
We spent a lot of time analyzing our data on different markets and learning which market should go next.

Scaling Your Product Quiz

SOLUTION:

No

Scaling Your Product Quiz 2

You are a product manager for a mobile game app which is very successful in the US.
Which of these would be a good next step? (Hint: there is more than one correct answer)

We will look at our current user base and see if we can find another market with a lot of gamers who have a similar profile

We will check local laws for any restrictions on mobile gaming

We will pick a random country with the same language to avoid translation issues

Our engineering team really wants to visit China so we will go there to investigate the market.

We just participated in a gaming convention and we learned about a new research pointing to a country Y. We will invest more to investigate that option.

SOLUTION:

We will look at our current user base and see if we can find another market with a lot of gamers who have a similar profile
We will check local laws for any restrictions on mobile gaming
We just participated in a gaming convention and we learned about a new research pointing to a country Y. We will invest more to investigate that option.